Sustainable Aviation and Qatar Airways
Qatar Airways is the national airline of the State of Qatar and one of the aviation industry’s biggest success stories. Operations began in 1994, when the airline was a small regional carrier serving a handful of routes. The airline was re-launched in 1997, under the mandate of His Highness The Father Emir, Sheikh Hamad bin Khalifa Al Thani, who outlined a vision to turn Qatar Airways into a leading international airline with the highest standards of service and excellence.
The airline has developed, under the dynamic leadership of Group Chief Executive, His Excellency Mr. Akbar Al Baker, appointed in 1997, into an award-winning carrier and the best in the world.
Qatar Airways was named Airline of the Year 2011, 2012, 2015 and 2017, at the annual Skytrax World Airline Awards with more than 18 million travellers worldwide casting their votes.
Qatar Airways launched a new global brand campaign and tagline – Going Places Together – in New York, USA in 2015. The ‘Going Places Together’ campaign plays on the theme of achieving great things together whether for work, for family or for adventure, and encourages passengers to take journeys that will help them achieve their dreams and ambitions. In 2019, the airline launched a new global campaign titled ‘A World Like Never Before’. Inspired by Hollywood and produced by some of the movie industry’s most talented creative minds, the commercial takes passengers on a magical journey to a fantasy world that will capture their hearts and imagination.
The airline took delivery of the world’s first Airbus A350-1000 in February 2018, making it the global launch customer for the world’s most advanced passenger aircraft. Qatar Airways has one of the industry’s youngest fleets with an average aircraft age of five years.
Qatar Airways was the first airline in the world to pass the International Air Transport Association (IATA) Operational Safety Audit with a maximum 100 per cent compliance in 2003 and passed the test again during the two-year renewal period in 2005, 2007, 2009, 2011, 2013 and in June 2015.
The audit was set up to standardise and rationalise a number of safety and security procedures carried out by individual airlines for the purpose of code sharing. Qatar Airways was assessed on flight and ground operations, aircraft engineering, maintenance, operational security, cabin operations and management systems.
In 2012, the airline negotiated a worldwide partnership with Educate A Child (EAC), a global education programme launched by Her Highness Sheikha Moza bint Nasser of Qatar. EAC is designed to address the plight of 61 million out-of-school children around the world, who are denied access to quality primary education.