Good times from a Good Place: Sustainability & Responsibility at Pernod Ricard

Pernod Ricard is the world’s #2 wine and spirits company and the proud owner of a fantastic portfolio of world-renowned brands such as Absolut, Chivas, Jameson, Martell and many others.

All our products, regardless of their origin, come from nature and we recognise the need for sustainability to sit at the heart of our business strategy. We preserve the ecosystems we live and work in, build long-term relationships with our partners and care about the way our products are manufactured and ultimately consumed – ensuring the longevity and vitality of not only our business but also the planet and its people for generations to come.

Our Group has taken bold steps to integrate a sustainable approach throughout our business, reinforcing our ongoing commitment to doing our part in achieving the United Nations Sustainable Development Goals. We believe that there can be no conviviality with excess and strive to be sustainable and responsible at every step of our production – from grain to glass:

Nurturing Terroir

Terroir literally means earth or soil in French, the birthplace from which all our products take their characters from. We nurture every terroir and its biodiversity and respond to the challenges of climate change to ensure quality ingredients now and for generations to come.

Valuing People

People have been and always will be at the heart of everything we do at Pernod Ricard and the foundation of our collective spirit as “Créateurs de Convivialité” – sharing warmth, care and respect for all. We promote diversity and inclusion throughout our business and work with our suppliers to create shared value in our supply chain. 

Circular Marketing

We understand the huge pressure our world of finite resources is under and intend to do our part in decreasing this pressure through a circular mindset. Minimizing waste at every step while imagining new production ways that optimise and help preserve natural resources.

Responsible Hosting

Our products bring people together and serve a valuable role in society.We strive to fight alcohol misuse in society by evolving our business and our marketing, taking action on harmful drinking and engaging with our stakeholders for real change.